Discours à l’occasion de la célébration du 85ème anniversaire de Lacoste à EmQuartier - le 25 octobre 2018
Mr. Boonkiet Chokwattana,
President of ICC Company
Mr. Boonchai Chokwattana
President of Sahapat Company
Mr. Kriengsak Tantipipop
CEO of Emporium Group
Mr. Frantz Kraatz
CEO of the Mall Group Project
It’s a great pleasure to be with you all on this auspicious occasion, the celebration of the 85th anniversary of the French brand “Lacoste”, here in Bangkok.
Choosing Bangkok as one of the few major cities in the world which celebrate this anniversary reflects not only the strength of Lacoste brand in Thailand but also the deep interest of Thai people for fashion.
As you may know, I am a newcomer in Thailand, but it seems to me that fashion is as much a part of Thai culture as it is in France. It is something we have in common.
We celebrated, in 2016, 160 years of diplomatic relations between France and Thailand. But, if we look further in the past, it all started in the 17th century with Kings Narai and Louis the XIV. It is common to hear, in my country, that the French owe their chic style to Louis the XIV, the ‘Sun King’.
The monarch was indeed renowned for his exquisite attire. Is it a coincidence or not but at the same period King Narai’s envoys to the French Court made sensation with their "exotic" clothes as well as their manners. Did Thai envoys helped establish France’s reputation as a world leader in all things fashionable ? We shall never know but allow me to say, a little immodestly, that France and its capital city, Paris, are certainly today references in terms of fashion.
More recently, I was really proud to learn that her Royal Highness Princess Sirivannavari Narirattana, who has earned a global reputation as a clothing designer, had graduated at l’Ecole de la Chambre Syndicale de la Couture Parisienne in France.
Of course, our longstanding relation goes much beyond fashion, France and Thailand are strong political and economic partners. And the recent meeting of your Prime Minister with President Macron, in France, illustrates perfectly the quality of this relationship.
But let’s go back to “Lacoste”. For many, it is the incarnation of French elegance, embodying freshness, simplicity and innovation since the origin of the brand in 1933.
Its founder, René Lacoste, was known not only as a legendary tennis player, one of the famous Davis Cup Musketeers, and as a successful businessman, but also as an innovator, blending sport, fashion and new textile technologies, and translating them, up to this day, into one of the strongest brands in the world.
And so, combining its long experience and its unique style to celebrate this year’s anniversary, Lacoste has launched the special 85th anniversary capsule collection.
Here, in Emquartier,
…And I would like to thank you Khun Kriengsak Tantipipop for welcoming us in your so Beautiful Mall, for sure a Temple of Fashion…
Here, the visitors will be able to witness the remarkable evolution of the brand during eight decades, with a reminiscence of its visionary yet inspirational beginnings, since the famous L.12. polo shirt is part of this showcase.
In Thailand, the presence of the brand is the fruit of a partnership with “I.C.C. International Public Company Limited” led by Khun Boonkiet Chokwattana.
I would like to thank him and them for introducing Lacoste to the Thai market and I do believe that this longstanding collaboration between the French brand and its Thai partner will continue to grow, in synch with the relations between France and Thailand.
To conclude, let me congratulate once again Lacoste on its 85th anniversary as well as on its strong and outstanding presence in Thailand over the past three decades. I wish you the greatest success in the future.